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Challenge

A Mini fleet is typically 5 to 15 vehicle though it can be as few as 2 vehicles. A true fleet is 15+ vehicles. They are especially good for when you have a larger number of vehicles that need insuring. It's a good way of managing a larger number of vehicles and keeping things simple. It is often seen as a way of saving money to insure multiple vehicles, sometimes this is true, sometimes this is not the case, especially on smaller fleets.


Typical advantages of fleets include:


Flexibility:

  1. Vehicle which may be expensive or hard to insure in isolation can usually be accommodated. 
  2. You can typically add a whole range of vehicle from cars, to vans, to trucks to unusual vehicle types. 
  3. Fleets often allow a much wider range of drivers such as any driver (over a certain age). This may be hard to obtain on a single vehicle. 


Simplicity

Fleets are also super easy to maintain due to their common renewal date allowing vehicles to be simply added or removed without needing to issue a new policy. 

If you have all your vehicles insured as single vehicle and one has a claim, you then need to record the claim on all other policies which may lead to a premium increase. Eventually this can cause your premiums to skyrockets. 

With a fleet, you declare claims etc as the start and then it's reassessed at renewal. They are more forgiving on a smaller number of claims than individual policies as mentioned above.


Fleet Experience vs No Claims Bonus

Fleets differ to a single vehicle policy in that they use a fleet experience. This records the profitability of the fleet as a whole and shows an insurer how good (or bad) a risk you are. A single vehicle will typically earn a no claims bonus which increases or decreases according to claim free driving. As a general rule, the less a fleet costs an insurer, the less the annual premium will be - If you are costing an insurer an average of £3000 per vehicle for example, expect to pay more than this per vehicle on the fleet. For this reason, insurers typically ask for at least 3 years fleet experience (though more is better) and will put a price per vehicle according to how the fleet has performed. A large claim may be more forgiving on a no claims bonus based policy where a fleet policy may be more forgiving on several smaller claims than a no claims bonus based policy.


It should be borne in mind that fleets are not so good for smaller number of vehicles. Whilst a mini fleet may be convenient and offer many benefits, typically for under 5 vehicles the greatest benefirts are often not experienced. 

 



Value

Tell potential customers why they should invest in this product. Describe its benefits, its advantages over similar products, and its unique features. Make sure potential customers feel confident about investing their money in this product. Will it last a lifetime? Is it healthier than other products? Maybe it is unique and handmade? Whatever the value is, don’t be shy about bragging!

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